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Branding your Company

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo and communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Quick Tips for Branding:
1. Get a great logo
2. Write down your brand messaging
3. Integrate your brand
4. Create a "voice" for your company that reflects your brand
5. Develop a tagline
6. Create brand standards for your marketing materials
7. Be true to your brand
8. Be consistent

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