Resume

Professional Experience

LBC Studio, LLC

Laura B. Coello, Creative Director - 2012 to Present

Design Industry, Rogers, AR

Award-winning designs with extensive experience in textiles, toys, graphic design, packaging, web and multimedia. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and communication abilities. Highly skilled in client and vendor relations; Passionate and inventive creator of innovative design solutions for creative challenges, accustomed to performing in deadline-driven environments

Textile Experience
 
FUTONG TEXTILES
Textile Industry, Shanghai, China
Design & Art Direction

LBC Studio leads the design direction and product development in bedding and throw textile catagories for Futong.

 

Ginsey Home Solutions

Home Industry, Swedesboro, NJ

Design

LBC Studio provides trend analysis for Ginsey Home Solution Textile division.

 

PEM AMERICA, INC.

Textile Industry, Shanghai & NYC

Design Manager for Licensing

A Design manager responsible for designing, and creating specs for the sampling and manufacturing of home textile goods. Designed for major retailer accounts nationally and internationally. Developed in the following categories: Fashion,  juvenile, teen and baby bedding ensembles, printed and pieced quilts and comforters, promo bedding sets, utility bedding, blankets, throws, decorative pillows, bath, window and licensed bedding and accessories.

Toy Design Experience

 

CITITOY

Toy Industry, Hong Kong

Design & Art Direction

LBC Studio key designer for My Life As Dolls and My Sweet Love Brand baby dolls, currently available at Walmart stores. Monthly trend and store analysis reports and new toy development.

 

FIRST LEARNING

Toy Industry, Hong Kong

Design & Art Direction

A preschool wood toy manufacturer. LBC Studio designs toys such as: 3-in-1 puzzles, shape sorters, doll houses, train sets and wood blocks.  Available at major retailers including Walmart.

 

REDMAN AND ASSOCIATES

Toy Industry, Bentonville, AR

Design & Art Direction
A Ride-on Toy Manufacturer. LBC Studio was the lead licensing designer for 6V and 12V ride-on toys for all Redman’s licenses including: Disney, Marvel, Dreamwork’s, Lalaloopsy, Duck Dynasty and Mossy Oak. Available at Walmart, Sam’s Club and Academy Sports.

Marketing/Ad Experience

 

THE WALMART HERITAGE GROUP

Marketing Industry, Bentonville, AR

Design & Art Direction

The Heritage Group is part of The Walmart Museum, Walton’s 5 & 10 store and The Spark Cafe. LBC Studio produces all promotional and marketing materials for this organization, including: corporate logos, brochures, posters and product development for products sold at Walton’s 5 & 10 store.

 

LARSON'S LANGUAGE CENTER

Bilingual Preschool, Rogers, AR

Design & Art Direction
Larson’s is a bilingual Preschool, Laura Coello is a Board Member and also designs all promotional materials and web design for the preschool.

Publishing Experience

 

DALLASNEWS.COM

Online Media industry, Dallas, TX

Multimedia Designer/Editor

Web content specialist responsible for creating and or acquiring content for the website. Content in the form of animation, audio, video, and still photography was developed on a daily basis for all areas of The Dallas Morning News.

 

THE DALLAS MORNING NEWS

Newspapers industry, Dallas, TX

Senior Graphic Designer

Responsible for the design layout of daily and weekly feature sections such as Fashion, Texas Living, and various other special sections and projects, Photography styling for various feature stories such as Food, House and Garden, Texas Living and Fashion. Informational graphic reporting and illustrating for breaking news and feature news stories. Created maps, statistical charts and all other informational graphics for all section of the newspaper. Design team participant in the redesign of the newspaper. Senior Designer for the Sunday Magazine Dallas Life.

Education

Graduate of The Ohio State University:

BS Industrial Design/Visual Communications

 

Xavier University, Cincinnati, Ohio:

Fine Art Studies